Schweizerische Zeitschrift für Soziologie 49 (2023), 3

In this article, I investigate the discursive field of the digital transformation of higher edu-
cation and research policy in Switzerland. The qualitative analysis of political strategies and
documents shows that actors in this policy field use open, ambiguous terms to characterise
digitalisation. By building on this discursive strategy, the political actors aim not only to
reduce uncertainty about the digital transformation as a complex phenomenon but also to
build political consensus about the future development of this discursive field.